Marketing Matters, one of the most respected integrated marketing, public relations and advertising agencies, has been awarded the contract to develop and implement a public relations campaign for the national expansion of PanTech Design, the Southwest U.S.’ leading AV system design and programming firm.

Incorporating the several of the latest PR strategies, including social media and SEO tactics, with a mix of traditional public relations methods, Marketing Matters will help raise awareness nationally among custom AV installers and homeowners about PanTech Design’s consultation, design and programming services over the course of the campaign.

“We look forward to helping PanTech Design achieve its goals and objective by bringing the company, its services and representatives into the national spotlight,” said Coleen Sterns Leith, president of Marketing Matters. “In just a short period of time, PanTech Design has quickly established itself as the southwest region’s leading provider of AV system design and programming service and we are confident that the same attention to detail and exemplarily customer service that has made the company so successful will be well-received by installers and homeowners nation-wide.”

Founded in 2005 and based in Grapevine, Texas, PanTech Design’s design and programming services allow custom AV installers to easily execute projects ranging from large, whole-house automation to pro AV, retail, mega-yachts and hospitality. By implementing a series of well-tested processes, PanTech Design eliminates valuable time associated with designing and programming and managing a system.

The design and programming firm also provides installers with an array of tools to allow them to make changes to the variables throughout the programmed system without making modifications to the source code. Unlike other programming firms, who often intentionally withhold source code from the installer, PanTech Design equips custom installers with the information they need to easily modify how a system operates.

“When we decided to expand our operations nationally, we aimed to align ourselves with a public relations agency that was ahead of the curve in terms of utilizing the latest and most effective practices and an agency that demonstrated an in-depth knowledge of our services and our industry,” said Troy Morgan, president of PanTech Design. “From our initial conversation, we were impressed at how well Marketing Matters incorporated everything we were looking for in a public relations agency.”

For more information on Marketing Matters and PanTech Design, visit http://www.marketingmatters.net and http://www.pantechdesign.com, respectively.

Talking Points

• Marketing Matters has been awarded the contract to develop and implement a public relations campaign for the national expansion of PanTech Design.
• Marketing Matters will help raise awareness nationally among custom AV installers and homeowners about PanTech Design’s consultation, design and programming services.
• Founded in 2005 and based in Grapevine, Texas, PanTech Design’s design and programming services allow custom AV installers to easily execute projects ranging from large, whole-house automation to pro AV, retail, mega-yachts and hospitality.

About PanTech Design

PanTech Design is a leading provider of AV system design, control system programming and module development for custom electronics. Headquartered in Grapevine, Texas and founded in 2005, PanTech Design assists custom installation professionals with documentation, specification and programming of virtually any control system including home entertainment systems, multiform AV distribution systems, lighting control, pro AV, hospitality and retail, security and surveillance, and marine environments. Recognized as one of the industry leaders in control system programming, PanTech Design is a Crestron Authorized Independent Programmer and AMX Independent Programmer. For more information on PanTech Design, visit http://www.pantechdesign.com.

About Marketing Matters

Founded in 1997, Marketing Matters is a full-service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters’ specialized services are: public relations, advertising, programs and product launches, and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated, glossy, custom-published consumer magazine. Marketing Matters also provides full trade show and event management, Web site design and development, corporate identity development and other services that ensure successful branding and realization of marketing objectives. For more information about Marketing Matters and its services, visit http://www.marketingmatters.net or contact Coleen Sterns Leith at 954-925-1511, or e-mail her at coleen@marketingmatters.net.

PanTech Design Contact:

Troy Morgan, President
PanTech Design, Ltd
Phone: 817-898-0339
Email: tmorgan@pantechdesign.com
Web: http://www.pantechdesign.com

Marketing Matters Contact:

Coleen Sterns Leith
President, Marketing Matters
Phone: 954-925-1511
Email: coleen@marketingmatters.net
Web: http://www.marketingmatters.net

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Marketing Matters, one of the most respected full-service marketing, public relations and advertising agencies, has been honored by the prestigious min Integrated Marketing Awards (IMA) as the recipient of the Best Custom Publishing Project Award for Gear Head magazine.

Taking into consideration numerous factors that go into the development, design and production of integrated marketing campaigns and custom publishing projects, the min Integrated Marketing Awards judged finalists, including Gear Head magazine, on a number of criteria including execution, measurement of results, budget, return on investment (ROI), creativity, overall results and more.

Other finalists for this year’s IMA Custom Publishing Project Award included Hearst Integrated Media’s 30 days of Fashion 2008, Midwest Living’s Michigan Travel Ideas 2009, People Magazine’s “People Celebrates the Holidays with Kraft,” and Successful Meetings’ (Nielsen Business Media) South Africa Meeting & Incentive Planner’s Guide. Winners in other categories included Martha Stewart Living Omnimedia And My M&M’s: “Your Holiday, Your Way” campaign, “Sears: ReImagine You” campaign, Playboy for its got2b print/mobile campaign, and Wenner Media for its Us Weekly and Rolling Stone promotions of Showtime’s Dexter.

Created to educate and entertain consumer electronics integrators, Gear Head is edited and designed in its entirety by Marketing Matters in collaboration with AVAD, North America’s leading distributor of custom electronics.

Gear Head is published three times a year and features articles from AVAD dealers, vendors, employees and other respected experts in the custom electronics industry. The custom publication also features “tips and hints” on relevant topics such as communications, technology trends, new areas of profitability, sales, customer service, system design and installation ideas. Since its inaugural issue in fall of 2007, Gear Head’ circulation has grown to approximately 18,000 subscribers with distribution throughout North America.

This year’s min Integrated Marketing Award showcases just the latest honor for the award-winning custom publication. Gear Head earned the Gold Award at the Custom Publishing Council’s 2007 Pearl Awards in the “Design: Best New Publication/Magazine” category, and in 2008, the Association of Marketing and Communication Professionals (AMCP) awarded the magazine a MarCom Platinum Award in the “Design/Magazine Cover” category.

To read more about the Gear Head project, visit http://www.minonline.com/sweet16/2009-IMAs-Custom-Publishing-Project_12052.html. For more information on Marketing Matters and its custom publication services, visit http://www.marketingmatters.net/32/Custom-Publishing.htm.

Talking Points

• Marketing Matters has been honored by the prestigious min IMA’s as the recipient of the Best Custom Publishing Project Award for Gear Head magazine.
• The min Integrated Marketing Awards judged finalists on a number of criteria including execution, measurement of results, budget, ROI, creativity, overall results and more.
• Created to educate and entertain consumer electronics integrators, Gear Head is edited and designed in its entirety by Marketing Matters in collaboration with AVAD, North America’s leading distributor of custom electronics.
• Since its inaugural issue in fall of 2007, Gear Head’ circulation has grown to approximately 18,000 subscribers with distribution throughout North America.

About Marketing Matters

Founded in 1997, Marketing Matters is a full-service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters’ specialized services are: public relations, advertising, programs and product launches, and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated, glossy, custom-published consumer magazine. Marketing Matters also provides full trade show and event management, Web site design and development, corporate identity development and other services that ensure successful branding and realization of marketing objectives.

For more information about Marketing Matters and its services, visit http://www.marketingmatters.net or contact Coleen Sterns Leith at 954-925-1511,or e-mail her at coleen@marketingmatters.net.

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